Your guide to moving to a usage-based business model

Published by DigitalRoute

Customers don’t want to own anymore – they want to use. And that’s in all parts of their lives: how they use software at work, how they listen to music, even how they drive cars.

It goes for businesses too. Organizations don’t necessarily want to own all the equipment and infrastructure they need to run. They want to be offered the service instead.

By selling outcomes and not ownership, you let customers pay for the value they need. Which is good for your customers – and excellent for you: users grow, but usage scales.

A usage-based business model ensures your offering and operations can respond dynamically to changes in the market and changes in customer use. So you can grow your revenue, adapt to the ebb and flow of demand, and explore new opportunities. 

This guide zooms in on one of the trickier parts of monetizing usage-based business models: how to handle the usage data that generates your revenue.

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